100 Awesome Webmaster Videos on YouTube

While many people see YouTube as a fun and mindless distraction, the fact is that it's really quite useful. The video site is full of educational tools for just about anyone, webmasters included. These 100 videos for webmasters include clips with subjects ranging from SEO (search-engine optimization) to domain buying.

Getting Started

These videos offer an introduction to webmastering.

1. How to Make Your Own Web Site: In this tutorial, you'll learn how to use online tools to create a profitable Web site.
2. Matt Cutts Discusses Webmaster Tools: In this video, Matt Cutts explains how you use webmaster tools and optimize your site for Google.

SEO

Learn about strategies for improving your site's search-engine rankings.

3. SMX Seattle: Matt Cutts on Duplicate Content and Paid Search: This Matt Cutts interview explains what you need to know about paid search with Google, as well as duplicate content.
4. Search Engine Ranking — Google Webmaster Guides: Check out this video, which goes over Google's webmaster guidelines.
5. Google On-Page SEO Tips and Strategies: This video shares some page-level SEO techniques that you can put to work on your site.
6. SEO Title Tags: Check out this video tutorial to learn how you can make title tags work for you.
7. Why Google Likes Old Web Sites: Find out why Google and other major search engines tend to favor sites that have been around for a while.
8. Search Engine SEO Google Tips — Ecommerce Webmaster Guide: Gareth Davies offers five useful SEO tips for e-commerce Web sites.
9. Create Google- and SEO-Friendly Page Titles: This video explains a few strategies for page titles that will help get you better search-engine returns.
10. TrustRank Explained by Matt Cutts: Matt Cutts discusses the concept of TrustRank in this video.
11. SEO Best Practices: In this video, you'll get a good look at some of the best practices for SEO.
12. Google's Subscribed Link Feature and Webmaster Tools Gadget: In this video, you'll learn about a useful new gadget on Google's Webmaster Tools, subscribed links and more.
13. SEO Title Tags: Get an introduction to title tags and learn how to make them useful in SEO.
14. Google SEO Web Site Health-Check Tool: See how to diagnose SEO issues with this free tool.
15. Network Solutions Senior VP: Beginner Tips for SEO: On MSNBC's "Consultants Corner," Network Solutions senior vice president Stephanie Leffler discusses how you can get started with improving your search-engine rankings.
16. What Should SEOs Focus on in 2008?: Check out this video to find out what Google's Matt Cutts thinks are important SEO issues these days.

Content and Link Building

Check out these videos to learn how to spread the word about your site.

17. Social Bookmarking in Plain English: This video offers a simple look at social bookmarking.
18. Webmaster Strategy: Cross-Linking Your Web Sites: Take a look at this strategy for linking your sites.
19. Linkback Tool at Google's Webmaster Central: Take a look at this useful tool for researching internal links.
20. How to: Create Link Bait Every Day: SEO Book.com explains a few strategies for creating content worthy of linking.
21. Avoiding Duplicate Content: This video shows you how to find duplicate content and rid your site of it.
22. SEO Link Building 101: This video describes the types of links that will help you improve your site's ranking.
23. Follow Your Tail: This interesting clip explains how to manipulate your links so that you're focusing on the ones that matter.
24. Social Bookmarking Plus Social Networking Plus Instant Traffic: See how this webmaster uses social networking and bookmarking to create a site with heavy traffic and profit.
25. Link Building for SEO: Wil Reynolds explains how you can use link building to strengthen your SEO.
26. What Is Social Bookmarking: In this video, you'll learn about social bookmarking and how you can use it to drive traffic to your site.

Design and Building

Get details about creating and designing your site.

27. How to Create Web Site Header Graphics Using Photoshop: In this tutorial, you'll learn how to make a snappy header for your Web site.
28. Matt Cutts Discusses the Importance of Alt Tags: Find out why alt tags are so important and how you can put them to work in this clip from Google.
29. How to Create a Basic Web Site Layout: Check out this video to see how to create a no-frills Web site layout.
30. How to Build a Content Minisite in Under 10 Minutes: Learn how to create a small site full of content with this video.
31. Follow These Principles When Designing Your Web Site: Use these design guidelines from Hot Studio when you're building your site.
32. C.R.A.P. — Basic Layout and Design Principles for Web Pages: This video offers a number of layout and design principles for Web design.
33. Typography School: Typography expert David Dabner discusses design, letterpress and properly using typography on computers.
34. Preparing and Planning for Internet-Marketing Success: This video will show you how to get started with marketing online.
35. Meta Tags: How to Edit Them: This clip teaches you how to edit meta tags.
36. Matt Cutts' Three-Step Process to Building Up a Really Good Site: In this clip, recorded at PubCon Vegas 2007, Matt Cutts explains how to improve your site to get more traffic.
37. Create a Web Page Using Photoshop: This video teaches you how to create a Web page out of a graphic using Photoshop.
38. IP Delivery: Background and Considerations: Learn about using IP delivery on your site from this Google engineer.
39. Photoshop Tricks: Editing Web Templates for Web Sites: Use this video to learn how to manipulate Web site templates in Photoshop.

Blogging

These videos will teach you how to improve your site with a blog.

40. Purchasing and Setting Up a Custom Domain through Blogger: This video from Blogger will show you how to set up a custom domain.
41. Why You Should Start Blogging Today: Find out why blogging is vitally important to new Internet marketers.
42. Finding Photos for Your Blog: Use this video as a guide for finding free and legal images that will add value to your blog.
43. How To Remove the Blogger Navigation Bar: Find out how you can get rid of the bar that Blogger automatically puts on top of your blog.
44. Optimizing Your Blog for Traffic: Get your blog set up for traffic using the tips in this video.
45. Optimize Your Blog Posts for SEO: Follow these tips to get your blog posts high in search-engine rankings.
46. Blog Marketing With Trackbacks: In this tutorial, you'll learn how to take advantage of the trackback linking strategy.

Authority

Build authority using the strategies outlined in these videos.

47. What Is an Authority Site?: Learn about the basics of building an authority site in this video.
48. Building an Authority Site: Find out what you need to do to create an authority site.
49. Benefits of an Authority Site: In this video, you'll learn why it's so important to have an authority site.
50. How to Get Top 2 Percent in Alexa Rankings by Using Authority Sites: This video shows you how to use authority sites to build your own ranking.

Legal and Security

Check out these videos to learn how to protect your site.

51. How to Check for Duplicate Content?: This video offers a tutorial for using Copyscape to discover duplicate copies of your content online.
52. Use Google Webmaster Tools to Create a Robots.txt File: Check out this video to learn how to protect sensitive areas of your site.
53. Domain Name No-Nos ... Interview with a Domain-Name Lawyer: Hear from a domain-name and trademark lawyer about what you need to know when creating, buying and selling a domain name.
54. What Every Engineer Needs to Know About Security: This video discusses security, emerging threats and design.
55. Eric Enge on Duplicate Content: This expert discusses how you can deal with duplicate content.

Usability

Make your site more user-friendly with the advice in these videos.

56. Understanding Web Vision: Understand and learn how to manipulate the way users view Web pages with this video.
57. The Science and Art of User Experience at Google: See how Google handles user experience and learn how you can implement its principles in your own site's design.
58. Eye Tracking Demo: Get a look at how users see your Web site with this demo.
59. Why Interaction Design Matters: This video considers why designing for the user is so important.
60. User Interface Technology, Experience and Usability Analysis: See how you can improve the customer experience with this video.

Monetization and Advertising

These videos will teach you how to make more money with your site.

61. Contextual Advertising Options: Clicks Equal Cash: Joel Kamm discusses a number of different ways to monetize content-based sites.
62. 5 Surefire Ways to Increase Google AdSense Earnings: Mal Keenan explains how you can ramp up Google AdSense.
63. 404 Error-Page Money: Watch this video to consider how you can monetize every page of your Web site.
64. Keyword Research: Here you'll see how to do keyword research with free tools.
65. Top Paying AdSense Keyword Lists: Aaron Wall discusses how you can create keyword lists based off of free information.
66. How to Use Google Trends for Keyword Research: This video explains how you can research keywords with Google Trends.
67. AdSense Optimization: Find out how to take AdSense to the next level.
68. How Ads Kill Web Sites: Find out why displaying ads too aggressively can be detrimental to your site.
69. AdWords Critical Metrics: Find out about three important metrics you need to analyze.
70. AdSense Arbitrage: Shoemoney offers a nice view of the concept of AdSense arbitrage.
71. Is It Risky to Build a Business on Sites for AdSense?: In this video, you'll learn the risks of creating an AdSense content site.
72. The Keyword Tutorial — Find the Best Keywords for Your Site: Find out how to use Google AdWords' Keyword Tool to research the keywords that you'd like to buy.
73. Google AdWords Tutorial: This tutorial walks you through the process of creating an AdWords account.
74. Finding Good Keywords for Google: Learn how you can locate and research useful keywords for your site.
75. Paid Links — Don't Make Google Look Stupid: Shoemoney warns against abusing paid links.

Affiliate and E-Commerce

In these videos, you'll learn how to better manage your affiliate or e-commerce site.

76. Affiliate-Marketing Site Basics: Learn how to get started with an affiliate site.
77. Affiliate-Marketing Guide for Affiliate-Marketing Newbies: Learn the basics of creating an affiliate- marketing site with this clip.
78. Finding Your Niche: Learn how you can find a profitable niche for affiliate marketing.
79. Exactly How to Set Up a Blog for Affiliate Marketing: Avoid mistakes and optimize your blog for affiliate marketing with this video.
80. Super Affiliate-Marketing Handbook: Check out this guide to take your affiliate-marketing site to the next level.
81. E-Commerce Home Shopping — Six Business Web-Design SEO Tips: Here you'll learn about 6 common mistakes that many e-commerce sites make and how to fix them.
    
82. How to Create a Successful E-Commerce Web Site: Check out this video to learn the basics of creating an e-commerce site.
83. SixKey Web Pages for E-Commerce Web Sites: See which pages your e-commerce Web site should contain.
84. SEO Google Tips — E-Commerce Webmaster Guide: This video offers useful SEO tips for e-commerce sites.
85. SEO as Key to E-Commerce Success: Take a look at how this Web site uses SEO for success.

Domains

Learn more about buying and managing domains with these clips.

86. Find Keyword-Rich Domains with Traffic: This video shows you how to identify domains that will be profitable.
87. How to Buy a Domain Name: Chris Pirillo covers the basics of getting your hands on a domain name.
88. Domain-Name Registration — How to Set Name Servers: Learn how to set up domain-name servers with this video.
89. Tutorial: Finding Available International Domain Names: This video shows you how to use the IDN Research Tool to quickly find international domain names.
90. Selling Domain Names at Auction ... Interview with a Domainer: See what Mickie Kennedy has to say about domaining and selling domain names through auctions.
91. Domain-Name WHOIS Registration Privacy: Chris Pirillo considers whether you should register your domain privately.
92. Domain Names amd Search-Engine Marketing: Check out this video to learn how domain names play a role in SEO.

Competition

Stay on top of what other Webmasters are doing with the strategies found in these videos.

93. Competitive Research Under $100: Use these low-cost tools to get the scoop on how your competing Webmasters market their sites.
94. Adwords007.com — Destroy the PPC Competition: Find out how to use this tool for competitive research.
95. How to Use SEO for Firefox: This video explains how to use the SEO for Firefox extension for competitive research.

Fun

These videos show off the lighter side of being a Webmaster.

96. Social-Media Addiction Rap: Let this rapper diagnose your social-media addiction.
97. The SEO Song: This guy has dedicated a song to SEO specialists and pro bloggers.
98. Webmaster Gets Kicked in the Crotch: This Webmaster gets punished for not finishing his work.
99. Design Coding: In this marketing rap, you'll learn how to make Web standards and proper design work for your site.
100. Domain-Name Buying Spree: Comedian Brian Malow discusses buying domain names.